
MOX
MOX
MOX
(MOH) Moss - an ancient organic blanket of the primeval forest. It dampens footsteps, conceals old secrets, and swallows sounds. In the deep woods, moss can be used as a navigation landmark to find the way. It thrives where the sun never shines.
(MOH) Moss - an ancient organic blanket of the primeval forest. It dampens footsteps, conceals old secrets, and swallows sounds. In the deep woods, moss can be used as a navigation landmark to find the way. It thrives where the sun never shines.
(MOH) Moss - an ancient organic blanket of the primeval forest. It dampens footsteps, conceals old secrets, and swallows sounds. In the deep woods, moss can be used as a navigation landmark to find the way. It thrives where the sun never shines.
(MOH) Moss - an ancient organic blanket of the primeval forest. It dampens footsteps, conceals old secrets, and swallows sounds. In the deep woods, moss can be used as a navigation landmark to find the way. It thrives where the sun never shines.
MOX is an immersive exhibition dedicated to Slavic mythology that recreates the raw fear of the unknown and unexplained through mist, sound, light, smell, and decorations. The main visuals of this brand identity are primitive shapes that can be combined into creatures. These are not just fairy tales, but rules and warnings created by experience and fear.
MOX is an immersive exhibition dedicated to Slavic mythology that recreates the raw fear of the unknown and unexplained through mist, sound, light, smell, and decorations. The main visuals of this brand identity are primitive shapes that can be combined into creatures. These are not just fairy tales, but rules and warnings created by experience and fear.
is visual identity for an exhibition dedicated to bioengineered plants, modified to enhance ability of purification. This identity is a mix of scientific and natural. Organic forms used for logos, acetate material used for posters, catalogue - to create sence of clean water, air. Nature.
MOX is an immersive exhibition dedicated to Slavic mythology that recreates the raw fear of the unknown and unexplained through mist, sound, light, smell, and decorations. The main visuals of this brand identity are primitive shapes that can be combined into creatures. These are not just fairy tales, but rules and warnings created by experience and fear.



Tickets and bag
Tickets and bag
Tickets and bag
Tickets are more than just entry passes - they are the starting point of the exhibition experience, carefully designed to introduce the core visual identity. The accompanying tote bag acts as a functional extension of the brand.
It serves as a premium piece of memorabilia that visitors take out into the streets, naturally expanding the exhibition's presence beyond the gallery walls.
Tickets are more than just entry passes - they are the starting point of the exhibition experience, carefully designed to
introduce the core visual identity. The accompanying tote
bag acts as a functional extension of the brand.
It serves as a piece of memorabilia that visitors take out
into the streets, naturally expanding the exhibition's
presence beyond the gallery walls.
Tickets are more than just entry passes - they are the
starting point of the exhibition experience, carefully designed to introduce the core visual identity. The accompanying tote
bag acts as a functional extension of the brand.
It serves as a premium piece of memorabilia that visitors
take out into the streets, naturally expanding the exhibition's presence beyond the gallery walls.





Candles
Candles
Candles
The immersive nature of the exhibition relies on sensory transitions: shifts in sound, light, and fragrance. These custom aroma candles (featuring scents like Izba, Forest, and River) allow visitors to take
a physical fragment of the atmosphere home, translating a fleeting gallery experience into a lasting sensory memory.
The immersive nature of the exhibition relies on sensory transitions: shifts in sound, light, and fragrance. These custom aroma candles (featuring scents like Izba, Forest, and River) allow visitors to take
a physical fragment of the atmosphere home, translating a fleeting gallery experience into a lasting sensory memory.



Wayfinding
Wayfinding
Wayfinding
In spatial branding, the environment becomes an extension of the visual identity. These wayfinding concepts demonstrate how exhibition navigation can be seamlessly integrated into the space.
In spatial branding, the environment becomes an extension of the visual identity. These wayfinding concepts demonstrate how exhibition navigation can be seamlessly integrated into the space.
In spatial branding, the environment becomes an extension of the visual identity. These wayfinding concepts demonstrate how exhibition navigation can be seamlessly integrated into the space.
In spatial branding, the environment becomes an extension of
the visual identity. These wayfinding concepts demonstrate how exhibition navigation can be seamlessly integrated into the space.


Streets
Streets
Streets
Extending the brand system beyond the gallery walls and into the city. Large-scale banners and architectural interventions interact with urban textures, creating a high-contrast, atmospheric presence that naturally signals the exhibition within the public realm.
Extending the brand system beyond the gallery walls and into the city. Large-scale banners and architectural interventions interact with urban textures, creating a high-contrast, atmospheric presence that naturally signals the exhibition within the public realm.





Space concepts
Space concepts
Space concepts
Since this is just a concept project, I created visuals of how exhibition can look inside using Gemini AI and Illustrator to involve branding in it.
Since this is just a concept project, I created visuals of how exhibition can look inside using Gemini AI and Illustrator to involve branding in it.
is visual identity for an exhibition dedicated to bioengineered plants, modified to enhance ability of purification. This identity is a mix of scientific and natural. Organic forms used for logos, acetate material used for posters, catalogue - to create sence of clean water, air. Nature.
Since this is just a concept project, I created visuals of how exhibition can look inside using Gemini AI and Illustrator to involve branding in it.











